Proposal – AIDA Story

Diamond Lane - Digital Growth Proposal

Executive Summary

A strategic roadmap to launch the Vermey Jewellery brand across India, balancing aspirational luxury with accessible pricing.

Brand Positioning

Establishing "Affordable Luxury" with a narrative that resonates with the middle & upper-middle class.

Target Audience

Capturing the aspirations of Tier 1 & Tier 2 city consumers seeking status and quality.

Growth Engine

Building a trust-based flywheel: SEO for visibility, Social for desire, and UX for conversion.

Business Goal

Launch a pan-India D2C brand targeting the modern jewellery consumer.

Luxury Jewellery Display

Strategic Packages

Combined Website Development & Marketing Ecosystems tailored for your growth stage.

Tier 1: Essential Launch

Quick market entry & budget launch

Investment ₹ 50k - 60k

Website Development

Premium Theme Customization
Standard Product Pages
Basic Trust Badges & FAQs
Shopify Standard Checkout
Timeline: 3-4 Weeks

Marketing Ecosystem

Basic SEO Hygiene & Keyword Setup
Organic Instagram & Facebook Setup
3-4 Posts Per Week (Product Focused)
Small Ad Testing Budget Setup
Est. Reach: 2-4 Lakhs

Recommended

Tier 2: Brand Story Store

Strategic balance of brand building & conversion

Investment ₹ 60k - 90k

Website Development

Fully Custom UI/UX Design
Enhanced Product Pages (Education + Trust)
Reviews, UGC Integration & Storytelling
Optimized 1-Page Checkout
Timeline: 5-6 Weeks

Marketing Ecosystem

Buyer-Intent SEO Strategy
IG + FB + YouTube Shorts
5-6 Posts/Week (Reels + Education)
Micro-Influencer Integration
WhatsApp Retargeting Setup
Est. Reach: 6-10 Lakhs

Tier 3: Premium Growth

Aggressive scaling & category leadership

Investment ₹ 90k - 1.2 Lakh

Website Development

Custom-Built Luxury D2C Experience
AI Recommendations & Advanced Filters
Loyalty Program & Subscriptions
Advanced CRO & Automation
Timeline: 7-9 Weeks

Marketing Ecosystem

Content Cluster Domination (SEO)
Full Funnel Ads + Influencer Whitelisting
Daily Content (Storytelling + UGC)
Advanced CRM Flows
Est. Reach: 15-25 Lakhs

RECOMMENDATION FOR DIAMOND LANE

Tier 2 – Brand Story Store (Best ROI Balance)

Why:

Strong trust + storytelling for Vermey jewellery
Affordable yet luxury positioning
Faster SEO traction
Scalable social & influencer strategy
Ideal for middle & upper-middle class India

Note: Tier 3 is recommended post product-market validation or if Diamond Lane plans aggressive national domination within 12 months.